diff options
author | George French <gfrench@google.com> | 2016-10-11 16:05:40 +0000 |
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committer | android-build-merger <android-build-merger@google.com> | 2016-10-11 16:05:40 +0000 |
commit | 60a184e8d0d5730f4f61c7ecbbb16e62be0ddf19 (patch) | |
tree | d2d02b93630099e8e807c03b403990ea7af2423a /docs | |
parent | 03d1aa4b254f8e037b56a78c959666b5fa9a6ae2 (diff) | |
parent | 27cfee86f9779b943cdd1fa2dfb2f9a7f121fd6a (diff) |
docs: Add Android developer written case studies am: cf71b1fdc0
am: 27cfee86f9
Change-Id: I6fdcc1c2d70a1c993da4524294e6da208970d9c1
Diffstat (limited to 'docs')
26 files changed, 471 insertions, 9 deletions
diff --git a/docs/html/distribute/stories/apps.jd b/docs/html/distribute/stories/apps.jd index 76e9f5ac368b..47f4f7fc1a6a 100644 --- a/docs/html/distribute/stories/apps.jd +++ b/docs/html/distribute/stories/apps.jd @@ -25,8 +25,7 @@ page.metaDescription=How app developers are making use of localization, tablet f <h2 class="norule">Articles</h2> <div class="resource-widget resource-flow-layout col-16" - data-query="type:distribute+tag:developerstory+tag:apps" - data-sortOrder="-timestamp" + data-query="collection:distribute/stories/apps/docs" data-cardSizes="6x6" data-items-per-page="15" data-initial-results="6"></div> diff --git a/docs/html/distribute/stories/apps/condenast-shopping.jd b/docs/html/distribute/stories/apps/condenast-shopping.jd new file mode 100644 index 000000000000..37c2b1f359f6 --- /dev/null +++ b/docs/html/distribute/stories/apps/condenast-shopping.jd @@ -0,0 +1,76 @@ +page.title=Glamour.de Connects Offline and Online Shopping Experiences with Google Play Billing +page.metaDescription=Condé Nast improves features on its Glamour app. +page.tags="developerstory", "apps", "googleplay" +page.image=images/cards/distribute/stories/glamour.png +page.timestamp=null + +@jd:body + + +<h3>Background</h3> + +<div class="figure"> + <img src="{@docRoot}images/distribute/stories/glamour-icon.png" /> +</div> + +<p> + Glamour is one of the main + <a class="external-link" + href="https://play.google.com/store/apps/developer?id=Cond%C3%A9%20Nast%20Verlag%20GmbH&hl=en"> + Condé Nast</a> traditional brands. Every year, Glamour hosts a + successful shopping event called + <a class="external-link" + href="https://play.google.com/store/apps/details?id=de.glamour.android&e=-EnableAppDetailsPageRedesign"> + <em>GLAMOUR Shopping-Week</em></a> in Germany, Austria, and Switzerland. + This event has always been print-focused, as readers received a shopping + card with the magazine to redeem discounts in selected shops, both offline + and online, for one week. +</p> + +<p> + In March 2016, Glamour digitized this experience. +</p> + +<h3>What they did</h3> + +<p> + To make the most of <em>GLAMOUR Shopping-Week</em>, Condé Nast relaunched the + <a class="external-link" + href="https://play.google.com/store/apps/details?id=de.condenast.glamourde&e=-EnableAppDetailsPageRedesign"> + GLAMOUR app</a> with a more appealing design and an improved user experience: +<ul> + <li>The main features updated for the shopping week included a shop finder, online offers, and + a digital shopping card.</li> + <li>The current e-paper magazine was made available through the app and sold via Google Play + Billing.</li> + <li>They offered readers the in-app purchase of digital shopping cards and activation codes + through Google Play Billing. Readers can activate digital shopping cards via in-app + purchases or with the print shopping card activation code.</li> + <li>The online and offline shopping experience was also supported by online shopping discount + codes in the app or offline through the shop finder.</li> +</ul> +</p> + +<h3>Results</h3> + +<p> + The offline and online combination resulted in positive engagement both in terms of app + installs and sales: +<ul> + <li>There were 130,000 new app downloads, and 100,000 users enabled location access to use + the shop finder.</li> + <li><strong>Sessions increased by 140%</strong> compared to previous weeks. Session length + doubled and <strong>the number of active users grew by five times</strong>.</li> + <li>12,000 in-app purchases were generated, increasing general e-paper sales by six times, + which resulted in <strong>an increase in total magazine circulation</strong>.</li> + <li>The digital shopping card was shown more than 200,000 times to redeem offers in shops.</li> +</ul> +</p> + +<h3>Get started</h3> + +<p> + Find out more about + <a href="https://developer.android.com/google/play/billing/billing_overview.html"> + in-app purchases</a>. +</p>
\ No newline at end of file diff --git a/docs/html/distribute/stories/apps/economist-espresso.jd b/docs/html/distribute/stories/apps/economist-espresso.jd new file mode 100644 index 000000000000..441393b4c9c8 --- /dev/null +++ b/docs/html/distribute/stories/apps/economist-espresso.jd @@ -0,0 +1,70 @@ +page.title=The Economist Espresso Increases Ratings by Launching Rating Requests +page.metaDescription=The Economist improves ratings through user participation. +page.tags="developerstory", "apps", "googleplay" +page.image=images/cards/distribute/stories/economist-espresso.png +page.timestamp=null + +@jd:body + + +<h3>Background</h3> + +<div class="figure"> + <img src="{@docRoot}images/distribute/stories/economist-espresso-icon.png" /> +</div> + +<p> + <a class="external-link" href="https://play.google.com/store/apps/details?id=uk.co.economist"> + The Economist</a> launched the + <a class="external-link" href="https://play.google.com/store/apps/details?id=com.economist.darwin"> + Espresso</a> app in November 2014. Espresso offers a morning briefing from the editors of The + Economist, six days a week. Delivered to readers’ mobile phones first thing in the morning, it + provides an overview of the global agenda for the coming day. It informs readers about what to + look out for in business, finance, and politics, and most importantly, what to make of it. +</p> + +<p> + While the app received a lot of positive feedback from users on traditional customer support + channels, it received less feedback through direct app reviews. The Economist decided to run + tests to increase app reviews, resulting in improved ratings. + +<h3>What they did</h3> + +<p> + In April 2016, The Economist began testing to determine if asking for reviews would improve + user participation. They introduced rating requests into the app whereby users received a + notification asking them to rate the app while using it. +</p> + +<p> + They prompted only users who had fully experienced the app, notifying those who had read more + than 25 articles after using it for more than a week. The prompt text was branded: + <em>Are you enjoying the Economist Espresso?</em> Upon clicking <em>yes</em>, the user was + taken to the Google Play store to review and rate the app. + +<h3>Results</h3> + +<p> + By capturing readers’ feedback in the Play store, The Economist was able to share the goodwill + and positive sentiment, <strong>further increasing its star rating and the number of app + installs</strong>. +</p> + +<p> + After just one week following the launch of rating requests, The Espresso app's star rating + increased by 5%, with <strong>the average number of ratings received growing 40 times</strong>. +</p> + +<h3>Get started</h3> + +<p> + Find out more about + <a class="external-link" href="https://support.google.com/googleplay/android-developer/answer/138230"> + ratings and reviews</a>. +</p> + +<p> + Get best practices for news publishers in + <a class="external-link" href="https://play.google.com/store/books/details/Google_Inc_The_News_Publisher_Playbook_for_Android?id=O7T3CwAAQBAJ&hl=en_GB&e=-EnableAppDetailsPageRedesign"> + The News Publisher Playbook (for Android development)</a>. +</p>
\ No newline at end of file diff --git a/docs/html/distribute/stories/apps/expressen-sports.jd b/docs/html/distribute/stories/apps/expressen-sports.jd new file mode 100644 index 000000000000..b53cb627f943 --- /dev/null +++ b/docs/html/distribute/stories/apps/expressen-sports.jd @@ -0,0 +1,57 @@ +page.title=Expressen Sport App Improves Content Engagement with New Onboarding and Navigation +page.metaDescription=Expressen enhances their Sport app. +page.tags="developerstory", "apps", "googleplay" +page.image=images/cards/distribute/stories/expressen-sport.png +page.timestamp=null + +@jd:body + + +<h3>Background</h3> + +<div class="figure"> + <img src="{@docRoot}images/distribute/stories/expressen-icon.png" /> +</div> + +<p> + In January 2016, + <a class="external-link" href="https://play.google.com/store/apps/details?id=se.expressen.launcher&hl=en"> + Expressen</a> launched a new sports app to reach sports enthusiasts directly + and to better optimize the app for sports content. They decided to analyze + users' behavior by looking at user paths in existing sports content, + combined with user research and testing various prototypes with real users. + They found that readers have different needs and preferences. For example, + some people like a specific sport, league, or player that others have no + interest in. Following these results, they integrated two main changes to + increase appeal to different types of readers. +</p> + +<h3>What they did</h3> + +<p> + Expressen introduced a new onboarding flow that allows users to select the + type of push notifications they want to subscribe to. They also implemented + contextual navigation where the top header navigational links change, + showing the most relevant links to the reader at that moment in time. For + example, if you're reading about football, relevant links about that sport + are displayed. +</p> + +<h3>Results</h3> + +<p> + After the new release of the app, <strong>results showed a higher opt-in + rate for push notifications in the Sport app (+16.9%)</strong> compared to + their main app, and content consumption increased +7% for page views and + +8.3% for video views. +</p> + +<h3>Get started</h3> + +<p> + Learn more about the + <a href="https://developer.android.com/training/tv/playback/onboarding.html?hl=mk"> + user onboarding flow</a> and find out how to + <a href="https://developer.android.com/design/patterns/navigation.html"> + implement contextual navigation</a>. +</p>
\ No newline at end of file diff --git a/docs/html/distribute/stories/apps/lifesum-health.jd b/docs/html/distribute/stories/apps/lifesum-health.jd new file mode 100644 index 000000000000..2d3f20339535 --- /dev/null +++ b/docs/html/distribute/stories/apps/lifesum-health.jd @@ -0,0 +1,60 @@ +page.title=Lifesum Doubles Retention of Google Fit Users Following Integration on Android +page.metaDescription=Lifesum integrates Google Fit into their app. +page.tags="developerstory", "apps", "googleplay" +page.image=images/cards/distribute/stories/lifesum.png +page.timestamp=null + +@jd:body + + +<h3>Background</h3> + +<div class="figure"> + <img src="{@docRoot}images/distribute/stories/lifesum-icon.png" /> +</div> + +<p> + <a class="external-link" href="https://play.google.com/store/apps/details?id=com.sillens.shapeupclub"> + Lifesum</a> is a health and fitness app from Sweden that was launched on Android in 2012. + Since then, the app has had more than five million installs on Android, and Lifesum collaborated + with Google for the launch of <a class="external-link" href="http://www.google.com/fit/"> + Google Fit</a> in 2014. Google Fit soon became a key component of user activity outside the + app and has enabled Lifesum to scale partner integrations, accelerate development cycle, and + increase user satisfaction and engagement. +</p> + +<h3>What they did</h3> + +<p> + Lifesum integrated Google Fit APIs to gather more insightful data, leading to a shift in + focus from simply gathering large amounts of user data to actual analysis of it. Google Fit has + also made direct integrations with partners much easier to scale and sometimes even + unnecessary, and has largely reduced app development time. Lifesum used findings from the + integration to launch their second app, <em>Movesum</em>, a step-counter app that imports steps + and calories and displays the information in a fun way. Thanks to the integration, the app was + developed in just two weeks. +</p> + +<h3>Results</h3> + +<p> + Lifesum’s users now actively request integration with Google Fit, resulting in an improvement + in the app's ratings and reviews on the Google Play store. Engagement is also much higher for + Google Fit-connected users, whose <strong>retention rate is twice that of other Android + users</strong>. User retention on Android is 5-10% better than on other platforms. +</p> + +<p> + Joakim Hammer, Android developer at Lifesum, says "Google Fit is our infrastructure for + integrating with other apps. It's great for the user as it increases the trustworthiness of the + data. Personally, it’s been a great experience leading the integration. The implementation was + fast and easy, and it has helped us with everything from product development and user + engagement, to partnerships." +</p> + +<h3>Get started</h3> + +<p> + Find out more about <a class="external-link" href="https://developers.google.com/fit/"> + The Google Fit SDK</a>. +</p>
\ No newline at end of file diff --git a/docs/html/distribute/stories/games.jd b/docs/html/distribute/stories/games.jd index daaac0d2acc8..cd31aaee7536 100644 --- a/docs/html/distribute/stories/games.jd +++ b/docs/html/distribute/stories/games.jd @@ -25,8 +25,7 @@ page.metaDescription=How game studios are using Google Play game services to del <h2 class="norule">Articles</h2> <div class="resource-widget resource-flow-layout col-16" - data-query="type:distribute+tag:developerstory+tag:games" - data-sortOrder="-timestamp" + data-query="collection:distribute/stories/games/docs" data-cardSizes="6x6" data-items-per-page="15" data-initial-results="6"></div> diff --git a/docs/html/distribute/stories/games/animoca-star-girl.jd b/docs/html/distribute/stories/games/animoca-star-girl.jd new file mode 100644 index 000000000000..a38eed282aa3 --- /dev/null +++ b/docs/html/distribute/stories/games/animoca-star-girl.jd @@ -0,0 +1,89 @@ +page.title=Star Girl Increases In-App Purchases by 3.5X Through More Flexible Minimum Pricing on Google Play +page.metaDescription=Star Girl Increases In-App Purchases by 3.5X. +page.tags="developerstory", "games", "googleplay", "google play" +page.image=images/cards/distribute/stories/animoca.jpg + +@jd:body + +<style type="text/css"> + span.positive{ + color:green; + font-size: 125%; + font-weight:bold;"> + } + span.negative{ + color:red; + font-size: 125%; + font-weight:bold;"> + } +</style> + +<h3>Background</h3> + +<div class="figure"> + <img src="{@docRoot}images/distribute/stories/animoca-logo.png" /> +</div> + +<p> + <a class="external-link" + href="https://play.google.com/store/apps/details?id=com.animoca.google.starGirl&hl=en&e=-EnableAppDetailsPageRedesign"> + Star Girl</a> is a series of SIM/role playing games published by <a class="external-link" + href="https://play.google.com/store/apps/dev?id=8271704752057011334&hl=en&e=-EnableAppDetailsPageRedesign"> + Animoca</a>, a Hong Kong based game developer. The Star Girl series has more than 70 million + downloads and is localized in 18 languages. With a fast-growing user base in markets + including SEA, India, and Latin America, Animoca is exploring ways to effectively increase + monetization with a localized pricing strategy. +</p> + +<h3>What they did</h3> + +<p> + Following the introduction of + <a class="external-link" href="http://android-developers.blogspot.com/2015/11/minimum-purchase-price-for-apps-and-in.html"> + more flexible minimum pricing</a> in November 2015, Animoca took the opportunity to test + sachet pricing models across Thailand, Malaysia, Philippines, Indonesia, Brazil, and Russia: +</p> + +<p> + <img src="{@docRoot}images/distribute/stories/animoca-flow.jpg" /> +</p> + +<p> + Animoca created a new sachet SKU, which offered 100 diamonds and 5,000 coins, at the new lower + minimum price available in these markets. The new SKU is approximately 60% cheaper than the + previous minimum-priced product and is accessible only through geo-targeted, in-game + banners in localized languages. +</p> + +<h3>Results</h3> + +<div class="figure"> + <img src="{@docRoot}images/distribute/stories/animoca-graph.jpg" /> +</div> + +<p> + The changes to minimum prices across these markets resulted in positive results, with the + number of transactions increasing 3.5X in the three months following launch. +</p> + +<p> + Also, 90% of these transactions were first-time new buyers, half of which + followed up with purchases of regular packages. This helps to create a more sustainable revenue + impact, as described by Yusuf Goolamabbas, CTO of Animoca: +</p> + +<p> + <em>“Sachet marketing has made IAPs more affordable to users in emerging markets. We are seeing + significant growth in new buyers as well as returning buyers and a positive impact on revenue in + emerging markets.”</em> +</p> + +<h3>Get started</h3> + +<p> + <a class="external-link" href="https://support.google.com/googleplay/android-developer/answer/6334373?hl=en-GB"> + Learn more about flexible minimum pricing</a> and + <a class="external-link" href="http://g.co/play/playbook-dac-writtenstudies-evergreen"> + get the Playbook for Developers app</a> to grow your business and improve + monetization with Google Play. +</p>
\ No newline at end of file diff --git a/docs/html/distribute/stories/games/happy-labs-experiment.jd b/docs/html/distribute/stories/games/happy-labs-experiment.jd new file mode 100644 index 000000000000..e317e2106027 --- /dev/null +++ b/docs/html/distribute/stories/games/happy-labs-experiment.jd @@ -0,0 +1,105 @@ +page.title=Happy Labs Increases Installs by 32% on Google Play with Store Listing Experiments +page.metaDescription=Happy Labs Increases Installs by 32%. +page.tags="developerstory", "games", "googleplay", "google play" +page.image=images/cards/distribute/stories/happylabs-logo.png + +@jd:body + +<style type="text/css"> + span.positive{ + color:green; + font-size: 125%; + font-weight:bold;"> + } + span.negative{ + color:red; + font-size: 125%; + font-weight:bold;"> + } +</style> + +<h3>Background</h3> + +<div class="figure"> + <img src="{@docRoot}images/distribute/stories/happylabs-logo.png" /> +</div> + +<p> + <a class="external-link" + href="https://play.google.com/store/apps/dev?id=5211519071117278745&hl=en"> + Happy Labs</a>, founded in 2012, is a successful game developer in Southeast Asia with 13 + game titles and over 30 million downloads. Its flagship free-to-play virtual sim game, + <a class="external-link" + href="https://play.google.com/store/apps/dev?id=5211519071117278745&hl=en">Happy Pet Story</a>, + launched in February 2016 and is designed for female gamers of all ages. +</p> + +<p> + Following the announcement of Store Listing Experiments in May, Happy Labs decided to test + variations of their game icon and screenshots to optimize their store listing. +</p> + +<h3>What they did</h3> + +<p> + Happy Labs used the Store Listing Experiments feature in the Google Play Developer Console to + test three new variations of their new game icon. Encouraged by early results, they then + optimized the game screenshots displayed in their store listing. +</p> + +<h3>Results</h3> + +<p> + The results showed that the new icon, <em>Sweet Bubbles</em> without a frame, outperformed + the initial <em>Mojo</em> icon and two other variants, with a 38.6% increase in installs: +</p> + +<p> + <img src="{@docRoot}images/distribute/stories/happylabs-happy_pet_icon.png" /> +</p> + +<p> + Based on these findings, Happy Labs changed the Happy Pet Story icon to the new image globally + on Google Play. +</p> + +<p> + Following the positive icon testing results, Happy Labs ran global store listing experiments + with a combination of screenshots from their store listing over a five week period. They then took + their best performing screenshots from the experiments and tested them across three specific + countries: Indonesia, Thailand, and Japan. The results showed an average increase of 19.87% in + installs. +</p> + +<p> + Migrating from the original images to the variants shown in the following figure increased organic + installs in Thailand by 13.9%: +</p> + +<p> + <img src="{@docRoot}images/distribute/stories/happylabs-variant.png" /> +</p> + +<p> + With the combination of both store listing experiments, Happy Pet Story saw an average increase of + 32% in month-on-month organic daily downloads globally, as described by Jeffrey Chee, CEO of Happy + Labs: +</p> + +<p> + <em>“Store listing experiments have been an invaluable tool for us in optimizing our Play store + presence. I am really happy that we were able to get an uplift of 32% in organic installs with + minimal investment in terms of resources.”</em> +</p> + +<h3>Get started</h3> + +<p> + Learn how to run + <a class="external-link" href="https://support.google.com/googleplay/android-developer/answer/6227309"> + Store Listing Experiments</a> and read our best practices for + <a href="https://developer.android.com/distribute/users/experiments.html"> + running successful experiments</a>. For more best practices on growing your business with Google + Play, <a class="external-link" href="http://g.co/play/playbook-dac-writtenstudies-evergreen"> + get the Playbook for Developers app</a>. +</p>
\ No newline at end of file diff --git a/docs/html/distribute/stories/index.jd b/docs/html/distribute/stories/index.jd index 17455358aeb1..7d84ce42bb24 100644 --- a/docs/html/distribute/stories/index.jd +++ b/docs/html/distribute/stories/index.jd @@ -21,11 +21,11 @@ page.metaDescription=Android developers, their apps, and their successes with An <h3 class="norule">Articles</h3> <div class="resource-widget resource-flow-layout col-16" - data-query="type:distribute+tag:developerstory+tag:apps" - data-sortOrder="-timestamp" + data-query="collection:distribute/stories/apps/docs" data-cardSizes="6x6" data-items-per-page="15" data-initial-results="6"></div> + </div></section> <section class="dac-section dac-small" id="latest-games"><div class="wrap"> @@ -43,9 +43,9 @@ page.metaDescription=Android developers, their apps, and their successes with An <h3 class="norule">Articles</h3> <div class="resource-widget resource-flow-layout col-16" - data-query="type:distribute+tag:developerstory+tag:games" - 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{ "lang": "en", "group": "", @@ -5379,6 +5378,9 @@ METADATA['en'].collections = { "distribute/stories/games/docs": { "title": "", "resources": [ + "distribute/stories/games/animoca-star-girl.html", + "distribute/stories/games/happy-labs-experiment.html", + "distribute/stories/games/playlab-puzzles.html", "distribute/stories/games/upbeat-games.html", "distribute/stories/games/tapps.html", "distribute/stories/games/noodlecake-super-stickman.html", @@ -5401,6 +5403,11 @@ METADATA['en'].collections = { "distribute/stories/apps/docs": { "title": "", "resources": [ + "distribute/stories/apps/condenast-shopping.html", + "distribute/stories/apps/economist-espresso.html", + "distribute/stories/apps/expressen-sports.html", + "distribute/stories/apps/drupe-communications.html", + "distribute/stories/apps/noom-health.html", "distribute/stories/apps/aftenposten.html", "distribute/stories/apps/el-mundo.html", "distribute/stories/apps/segundamano.html", |